What it is: A 36-hour, full-blast, volumizing mascara that creates massive volume without weighing down lashes.
What it does:
Get out of this world lashes. This gravity-defying formula contains aero-particles, which are one of the lightest known materials, derived from space technology. This innovative, intense, pitch black mascara layers easily for bigger impact. Its custom big slimpact! brush is designed to reach from root-to-tip and corner-to-corner of both your upper and lower lashes for big volume with 360-degree reach. This smudge-proof, water-resistant, volumizing mascara is also formulated with provitamin B5 to support natural lash thickness and strength.
Pair BADgal BANG! Volumizing mascara with false lashes for extra dimension.
In a self-evaluation by 102 women after 1 week:
- 90% saw dramatic volume
- 94% said it instantly lifted lashes
- 92% said it lengthened lashes
In an instrumental test on 21 women:
- Mascara lasted for 36 hours
Aqua (Water), Paraffin, Cera Alba (Beeswax), Glyceryl Stearate, Butylene Glycol, Acrylates Copolymer, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Polybutene, Steareth-21, Vp/Eicosene Copolymer, Palmitic Acid, Stearic Acid, Phenoxyethanol, Steareth-2, Aminomethyl Propanediol, Panthenol, Caprylyl Glycol, Hydroxyethylcellulose, Silica Silylate, Tocopheryl Acetate, Nylon-12, Bht. May Contain (+/-): Yellow 5/Yellow 5 Lake (Ci 19140), Blue 1 Lake (Ci 42090), Ultramarines (Ci 77007), Bismuth Oxychloride (Ci 77163), Chromium Oxide Greens (Ci 77288), Chromium Hydroxide Green (Ci 77289), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Ferric Ferrocyanide/Ferric Ammonium Ferrocyanide (Ci 77510), Manganese Violet (Ci 77742), Titanium Dioxide (Ci 77891).""
San Francisco 1976, twin sisters Jean & Jane Ford launched the Benefit brand with the intention of bringing a smile to every woman's face. Their philosophy? Laughter is the best cosmetic. Their crazy idea? To create fun and innovative products for an instant beauty effect. The must? A unique concept to transform your eyebrows in just minutes with eyebrow Bars and a collection of magical products.