Full Shampoo

4.5 289 reviews
Full Shampoo
Cleans | Nourishes | Volumizes A light, lacy lather that rinses clean without stripping or ... Learn more

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  • Description

    Cleans | Nourishes | Volumizes

    A light, lacy lather that rinses clean without stripping or dehydrating hair.

    Virtue® Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body.

    Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo and Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time.

    • All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.
    • Safe for color-treated and chemically treated hair.

    OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.

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  • Directions for use

  • Ingredients

  • Description
  • Directions for use
  • Ingredients

Cleans | Nourishes | Volumizes

A light, lacy lather that rinses clean without stripping or dehydrating hair.

Virtue® Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body.

Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo and Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time.

• All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.
• Safe for color-treated and chemically treated hair.

OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.

Work a dab of the product into a lather between the palms. Apply to wet hair and massage into the scalp starting at the nape of the neck, then lather the ends. Rinse thoroughly. For best results, follow with your favorite Virtue conditioner.

Advice
Virtue shampoos are highly concentrated care products, so we recommend emulsifying the product beforehand in the palm of the hand with a little water, lathering it before apply it directly to the hair.

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.

Reviews

4.5/5
289 reviews
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4.5/5
289 reviews
Rating star Rating star Rating star Rating star
  • 5 Rating star
  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

Wen0218

30/03/2024

5/5
User Review without direct purchase

My favorite shampoo

I purchased this shampoo after trying the trial set. Definitely the most effective shampoo I’ve ever used. I have straight medium-long hair. After using it for a week, my hair immediately turned softer and more silky.

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Recommend this product: Yes

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skp89

13/02/2024

5/5
User Review without direct purchase

Love this shampoo!

My hair were getting thinner but this shampoo made a lot of difference in the last 1 year I have been using it. I know it’s on expensive end but worth the money in my opinion.

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Recommend this product: Yes

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brokenfixed707

25/01/2024

5/5
User Review without direct purchase

The only shampoo I'll use. It is highly concentrated, you don't need tons of it. it gives fullness and volume and my hair feels hydrated. it's very silky when I follow it with the Full conditioner. the only drawbacks are that there's no way to open the bottle of the giant pump bottle size that i buy. Unless I sawed off the top with a knife or something. it's incredibly expensive, so I wish I could use up every last drop. and that sometimes my hair gets too oily to be properly cleaned with only two lather and rinses.

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Recommend this product: Yes

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Jen225

19/01/2024

5/5
User Review without direct purchase

My Fave for Fine Hair

I have very fine hair that is easily weighed down. This shampoo was a dream. I’ve been using it for about 3 months now and can say my hair has never felt better. It looks fuller and extremely shiny. I’ve even noticed I no longer need dry shampoo between washes as often now.

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Recommend this product: Yes

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Jeraldine71

16/11/2023

1/5
User Review without direct purchase

Not good

This didn’t work at all and I could barely comb through my hair, actually felt like I was losing more hair than with my normal shampoo and conditioner. My hair felt like straw! Thank goodness I only got a travel size to start and still spent a lot of money on that!!

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DooneMathang

30/09/2023

1/5
User Review without direct purchase

Not good

Just way to heavy for fine hair. Makes my hair super weighty and no volume

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annappley

23/08/2023

1/5
Verified buyer

Caused hair fall-out

I've never experienced as much hair fall-out while washing my hair as I did with this shampoo and conditioner. My hair also looked oily and dirty very quickly compared to my previous shampoo. So glad I bought the mini size so at least I wasn't throwing quite a much product in the trash.

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TimberWolf87

22/08/2023

1/5
User Review without direct purchase

Not good, mass hair loss, residue build up

Used this shampoo with the conditioner for 6 weeks. My hair fell out in clumps, I lost so much before I had to accept it wouldn’t get better but it had so many positive reviews. The shampoo also let a residue that irritated my scalp.residue that irritated my scalp.

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CaitDem

20/08/2023

1/5
User Review without direct purchase

Messed up both scalp and hair

Made my hair oily but my scalp overly dry somehow at the same time. A lot of build up no matter how much I tried washing it out. I tried using it for a few weeks to see if it was something maybe needed to get used to but I guess not. Do not recommend at all.

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Madisonsaling

02/08/2023

2/5
User Review without direct purchase

two stars because this does make my hair soooo soft, but it weighs my hair down and its very oily. Total bummer since it's suppose to be for fine hair.

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NettyAnne

28/07/2023

5/5
User Review without direct purchase

My new find!

I tried this shampoo for the first time and it gave my thin hair volume and thickness. I love it. I bought the mini to try out and I will be ordering the full size. Sometimes you have to try it twice or more to get results, but the first wash I was impressed with this product. .

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Recommend this product: Yes

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cmykinky

19/07/2023

2/5
User Review without direct purchase

Falls flat

Don’t understand the hype. Does nothing for my hair, I have oily scalp and this did nothing different than a cheaper shampoo would. It actually made my hair soft but did the opposite and has less volume.

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chrisstl38

25/05/2023

5/5
User Review without direct purchase

Good shampoo.

This did pretty well for me! I’m going to check out more by this brand.

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Recommend this product: Yes

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ayankello

16/05/2023

3/5
User Review without direct purchase

Can't Tell

I felt kinda indifferent to this shampoo, my hair was soft, but I didn’t notice it being very volumizing necessarily. I have fine hair, but i didn’t notice too much of a difference.

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After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we discovered, Alpha Keratin 60ku®, a protein so transformative, we knew we couldn’t keep it to ourselves.

Our products are safe for color-treated hair, cruelty free, gluten free, made in the USA, and contain no parabens, sulfates, phthalates, synthetic colors and dyes.