Volumizing Primer

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Volumizing Primer
Builds | Lifts | Sets Create the perfect foundation for style and build just the right amount of ... Learn more

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Restorative Treatment Mask 15m
  • Description

    Builds | Lifts | Sets
    Create the perfect foundation for style and build just the right amount of natural volume with this lightweight priming spray.

    Virtue® Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold.
    Our unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku® protein.
    It’s suitable for all hair types.

    Formulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight primer allows you to build your dream style without any stickiness or build-up.
    It gives fine or flat hair a pre-styling boost and works to strengthen the hair over time using our proprietary keratin, leaving hair lustrous and shiny.
    IDEAL FOR
    • Anyone looking to prep hair and maintain the architecture of style without weighing hair down. Especially good for those with fine or flat hair sensitive to product build-up.
    • Safe for color-treated and chemically treated hair.

    Read more

  • Directions for use

  • Ingredients

  • Description
  • Directions for use
  • Ingredients

Builds | Lifts | Sets
Create the perfect foundation for style and build just the right amount of natural volume with this lightweight priming spray.

Virtue® Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold.
Our unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku® protein.
It’s suitable for all hair types.

Formulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight primer allows you to build your dream style without any stickiness or build-up.
It gives fine or flat hair a pre-styling boost and works to strengthen the hair over time using our proprietary keratin, leaving hair lustrous and shiny.
IDEAL FOR
• Anyone looking to prep hair and maintain the architecture of style without weighing hair down. Especially good for those with fine or flat hair sensitive to product build-up.
• Safe for color-treated and chemically treated hair.

For a bouncy, voluminous blowout, spray Volumizing Primer throughout roots to mid-shaft and rough dry by flipping your head upside down.
Once the hair is dry and still warm, roll section by section into Velcro rollers starting from front to crown and work your way down.
Once it’s had time to set and cool, remove rollers for gorgeous bouncy hair and plenty of volume and hold throughout.

To create long-lasting, soft, touchable waves: On towel-dried hair, start with 6-In-1 Styler for fine to medium hair or Un-Frizz Cream for medium to thick hair.
Follow by spraying Volumizing Primer throughout on roots, section by section.
Toss the hair upside down and rough dry on medium to low heat.
Finally, mist a bit of Shaping Spray on each section before curling with a hot tool.

ALCOHOL DENAT., AQUA (WATER, EAU), PROPYLENE GLYCOL, POLYURETHANE-1, KERATIN, PANTHENOL, HYDROLYZED SOY PROTEIN, AMP-ISOSTEAROYL HYDROLYZED WHEAT PROTEIN, ETHYLHEXYLGLYCERIN, TOCOPHEROL, PARFUM (FRAGRANCE), PHENOXYETHANOL, POTASSIUM SORBATE, CITRAL, HEXYL CINNAMAL, LIMONENE, LINALOOL.

Reviews

3.7/5
3 reviews
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3.7/5
3 reviews
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Zeina

Gender: Female

Age: 35 إلى 44

05/12/2024

5/5
User Review without direct purchase

Amazing product

Instant volume very light weight with a nice smell❤️❤️

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Julia T

Age: 35 إلى 44

27/11/2024

5/5
User Review without direct purchase
Using this product since شهر

Amazing

Best volumizing product ! The most volume I have ever found without oily or dry effect

Recommend this product: Yes

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Zau S

Gender: Female

Age: 25 إلى 34

12/06/2024

1/5
User Review without direct purchase

Waste of money

Smell like alcohol Cap isnt closing properly And most important doesnt work, does not give you any volume just make your hair coarse There are way better products for volume Dont buy it

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Virtue® isn’t quite like other hair care brands. That’s because we’re a biotech company revolutionizing hair health.

Discovered by bioscientists working in regenerative medicine, our Alpha Keratin 60ku® is clinically proven to replenish keratin lost due to daily damage, restoring hair to its healthiest state.